Determinant Factors in Adopting Mobile Technology-based Services by Academic Librarians

Nowadays, mobile technology seems to become integral part of our life. People with different careers have begun to use it in their jobs. This research aims to identify influential factors in mobile technology adoption at library context. To this end, a conceptual model was presented based on an integrated model of technology acceptance model (TAM) and technology organization and environment (TOE) model. A researcher-made questionnaire was distributed among 120 academic librarians. Seven factors out of the integrated model of TAM and TOE were chosen to investigate their influence on mobile technology adoption. The results of the study suggest that the proposed model (integrated model of TAM and TOE) is a favorable one to identify the influential factors in mobile technology adoption at library context. In addition, regression analysis indicated that out of these seven factors, perceived ease of use, perceived usefulness, compatibility, relative advantage and organizational competency are determinant factors in adopting mobile technology-based library services among academic librarians