Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project

Hermelbracht, Antonia
Senst, Erik
Gupta, Dinesh K.
Koontz, Christie
Massísimo, Àngels
Savard, Réjean

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Publication date

January 2006

DOI

10.1515/9783598440199.4.300

Publisher

Walter de Gruyter GmbH

Abstract

Hermelbracht A, Senst E. Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project. In: Gupta DK, Koontz C, Massísimo À, Savard R, eds. Marketing in Library and Information Services: International Perspectives. München: Saur; 2006: 300-312

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Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project

Abstract

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Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project

Abstract

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