Peran Dan Fungsi Public Relations Dalam Mempertahankan Citra Perusahaan (Studi Deskriptif Kualitatif Peran Dan Fungsi Public Relations Hotel Brothers Solo Baru Dalam Mempertahankan Citra Positif Perusahaan)

Public Relations plays a very important role to maintain the image of the company. The purpose of this research is to know and describe how role and function of public relations Hotel Brothers Solo Baru in maintaining positive image his company. This research uses descriptive qualitative method which describe or describe a phenomenon or eent based on the facts obtained at field with real data. Data collection techniques used interviews, observation documentation. The research results can be known that Public Relations Hotel Brothers Solo Baru always strives to maintain a positive image, actively conduct social activities and events in important days, establishing good relations with the media and the surrounding community. Public Relations activities of Hotel Brothers Solo Baru are: media visit, press release, media gathering