Relationship between Cognition of Placeness's Factors and Use Characteristics - The Case of Cultural District of Daehak Street in Seoul

Placeness has been turing to the one of core terms in urban design as well as place marketing, because it may positively affect people's emotion and behavior in a district or street. Previous studies shows placeness affects user's spending and visiting in commercial districts(Choi & Kim, 2001; Hong, 2009), although do not deal with the degrees of placeness recognition and the influences on user's behavior using facilities. This study tries to distinguish in depth the components in placeness recognition and characteristics of user's behavior using facilities in commercial districts. By using statistical analysis with the case of cultural district of Daehak Street in Seoul, this studies show three findings as follows: First, this research distinguishes the detailed factors in place ness recognition which overcome the limitation of the previous studies's simple classifications. Second, it show persons may have the different degrees of placeness recognition even in the same distirict. Most users perceive Deahak street as cultural district, but the grades of their appreciation are different. Third, the different factors in placeness recongnition affect user's behavior using facilities in certain degrees. This consequence presents the relationship between placeness recongnition and such different facilities as food and beverage, fashion, cultural uses, and etc