Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication
- Decker, Reinhold
- Scholz, Sören
- Wagner, R.
- Zani, S.
- Cerioli, A.
- Riani, M.
- Vichi, M.
Publication date
January 2006
DOI Publisher
Springer Science and Business Media LLCAbstract
Decker R, Scholz S, Wagner R. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani S, Cerioli A, Riani M, Vichi M, eds. Data Analysis, Classification and the Forward Search. Studies in classification, data analysis and knowledge organization. Heidelberg: Springer; 2006: 23-30
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