A Study of the Partnership between Corporations and NPOs: Exploring Success Factors and Failure Factors in the Partnership

??? ????????? ????????? ?????????????????? ???????????? ???????????? ?????? ??? ??????????????? ?????? ????????? ????????? ???????????? ?????? ????????? ????????? ????????? ?????? ???????????? ???????????? ????????? ?????? ??????????????? ???????????? ???????????????. ????????? ????????? ?????? ????????? ??????????????? ?????? ????????????????????? ???????????? ???????????? ????????? ?????? ?????? ????????????????????? 8?????? ?????? ?????? ??????????????? ????????? ????????? ???????????????. ?????? ???????????? ?????? ??????, ???????????? ???????????? ?????????????????? 4?????? ????????? ???????????????. ?????????????????? ????????? ????????? ?????????????????? ??? ????????? ??????, give & take??? ????????? ????????????, ???????????? ????????? ????????????, ????????? ???????????? ??????????????????. ???????????? ???????????? ????????????????????? 5?????? ????????? ???????????????. ?????????????????? ????????? ????????? ???????????? ????????? ??????, ?????????????????? ????????????, ???????????? ?????? ????????????, ?????? ????????? top down ?????? ????????????, ?????????????????? ?????????????????? ???????????????. ????????? ????????? ???????????? ???????????? ?????????, ??? ????????? ????????? ?????? ?????????????????? ????????? ????????????????????? ???????????? ??????????????? ?????? ????????? ???????????????. ???????????? ??????????????? ???????????? ???????????? ??????????????? ???????????? ?????????????????? ?????? ???????????? ??? ????????? ??????????????? ?????? ????????? ?????? ???????????????.This study attempts tp develop an understanding on the partnership between corporations and NPOs; particularly, it attempts to identify success factors and failure factors in the partnership throughout qualitative method. This study focuses on experiences of corporate staff in charge for corporate philanthropy; so by purposive sampling method, it had intensive interviews with 8 corporate staff in charge for corporate philanthropy. In the data analysis, 4 core categories were identified as success factors: ‘recognizing corporation's needs and prompt response', ’core competence of NPOs enabling the relationship of give & take’, ‘full communication between corporations and NPOs’, and ‘NPOs’ impressive authenticity’. This study also identifies 5 core categories as failure factors: ‘lack of NPO’s willingness toward partnership’, ‘lack of core competence of NPOs’, ‘intransparency in partnership budget spending’ ‘selection of NPO partner by corporation's top-down decision’, and 'lack of NPOs’ communication ability’. Finally, this study discusses meanings of identifying core categories and developing theory on successful and failing partnership. It also provides implications of the research findings to guide NPOs which want to build a successful partnership with corporations.??? ????????? 2010??? ??????(?????????????????????)??? ???????????? ????????????????????? ????????? ?????? ????????? ????????????. (NRF-2010-330-B00213)