Satisfaction Level of Pre-Paid Subscribers of…. Grameen Phone

This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.GrameenPhone endeavors to provide services to all people in the country, irrespective of their location. Grameenphone has always been a pioneer in introducing new products and services in the local market. GP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997. Grameenphone is now the leading telecommunications service provider in the country with more than 10 million subscribers as of November 2006. Presently, there about 15 million{elephone users in the country, of which, a little over one million are fixed-phone users and the rest mobile phone subscribers. GP is also the first operator to introduce the pre-paid service in September 1999. lt established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission seryices, international roaming service, wAP, SMS-based push-pull services, EDGE, personal ring back tone and many other products and services. GrameenPhone's basic strategy is coverage of both urban and rural areas. The Company has devised its strategies so that it earns healthy returns for its shareholders and at the same time, contributes to genuine development of the country. ln short, it pursues a dual strategy of good business and good development. Presently GP is having Post Paid and Pre-Paid these two categories of products. Through this study it is found GrameenPhone is having a strong network system and it also found majority customers are really satisfied of their service. Again GrameenPhone is presently leading the telecommunication market through their high coverage facility. But in the case of tariff GP should charge the users the least amount, as its intention should be in long-range economies of scale. Hot-line service of GrameenPhone is more active compare to any other telecommunication company. As a result customers are really getting the best service to solve any sorts of problem. The day becomes change. No one needs to dial more than one time to connect with others. GrameenPhone proved they are really able to keep their promise. Finally comes the satisfaction of the subscribers