This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.Banking service in Bangladesh is characterized as a highly competitive and regulated sector. With a good number of banks already in operation and a few more in the pipeline the market is becoming increasingly competitive day by day. In the face of rising competition, the commercial banks are constantly looking for ways to develop their market and product offers to remain ahead of others. A significant amount of regulation by Bangladesh Bank prevents the scope of introducing newer products into the market and thereby restricts the banks' ability to outperform others with a diversifi...