Project Report on Bridging the Gap between the Channel Partners and the Company: an empirical study of Grameenphone Ltd.

This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.Grameenphone Ltd. Has stepped into its 12th year of operation, on March 26, 2009. It is the leading telecommunications service provider in the country with more than 20 million subscribers as of December 2008. Grameenphone has been recognized for building a quality network with the widest coverage across the country while offering innovative products and services and committed after sales service. GP knows that in near future, the sell will sluggish down due to overall economic downfall and all the activities; mainly customer retention will occur through effective and efficient after sales service. And for that, GP always wants to give their priority to this sector. All the activities of Grameenphone Ltd. is based on this motto. As mobile operators sell services to customers, the quality is measured by the after sales service and product availability. If the product is not easily available, on the other hands, if the distribution channel is not strong enough, the switching cost is higher for any company. The raison d'ctre of this study is measure whether the distribution of product supply that is the "money transfer" facility which keeps any cell phone operator alive, is adequate or not as far as Grameenphone Ltd. is concerned