Marketing Communication Mix of the Company

The subject of the bachelor thesis is the analysis of the current state of the communication mix of the company FITPOWER s.r.o., which deals with the sale of food supplements and fitness equipment. The work is divided into three parts. The first theoretical part describes the theoretical knowledge of the topic on the basis of professional literature, which will be further used in analyzing the current state of the company. In the third part I propose changes to improve the current state of the company's communication mix