Proposal of Marketing Plan

This bachelor thesis describes current condition of marketing plan of company Shine&Shine and a vision of new, more effective plan to extend its product range and expand abroad. The first part focus on theoretical point of view of marketing and Marketing Investigation. In the second part is projected analysis of current condition of the company, particularly its market supply. The third part includes the marketing plan and planning of short-term and long-term goals to maximalize sales of each products