The concept of an information retail technology

The main aim of this bachelor thesis is to describe a concept of a retail information technology. Modern retail technology is really important in the present day. It offers to the costumers the extraordinary services which can make their purchasing easier. Modern technology steps up and simplifies their purchasing and paying, for example: self-checkouts. Modern technology also raises the profits of the retail companies and that´s why it´s so necessary to pay attention to the modern technology in the shops. This bachelor work is specialized in self-checkouts in the retail unit Tesco in České Budějovice. In this work you can find terms like information technology, retail store, wholesale, marketing research and new information systems. There is also a marketing survey, which consist of the questionnaire research. Based on this method there is identified how costumers perceive these modern technologies in Tesco