Designing effective online courses for business training

This article aims to explore the e-learning experience delivered by Systematic Inventive Thinking ® (SIT) through its course management system (CMS), called Insite Academy. SIT is an international leading company which aims to promote truly innovative thinking by encouraging organizations to embed innovations in their company’s culture. The process of teaching innovations online requires a well-devised strategic plan for e-learning with long-term perspective, methodological and didactic concept of educational materials, a strategy for assuring an administrative and technical support of the course participants and a reliable course management system. As a result, by exploring the learning experience provided by SIT for delivering high-quality business training, learning centers and academic institutions with the same focus might take certain benefits and valuable insights. However, this article will make a review of the experience which was obtained throughout the investigator’s participation in two online courses. Boettcher and Conrad (2010), suggest that the e-learning experience could be effectively assessed by using Quality Matters Rubric from the quality Matters Institute (Boettcher J, Conrad R, 2010). The analysis will be based on a subset of criteria, because the investigator as an external expert has limited access to the company’s internal standards and policies. As a consequence, this study does not pretend to assess the quality of all e-learning courses provided by SIT, rather to reflect the investigator’s e-learning experience obtained during the course participation