Millennials' Engagement with New Music

Data collection methods for the larger study was to describe and compare consumers of music and their purchasing habits. Current reports have predominantly focused on the consumer habits of multiple generations, but have often lacked in their comparative data. The quantitative data was conducted through a randomized survey distribution method in eight cities within three western states. In this study, Bandura’s (1986) social cognitive theory was used to understand the relationship between levels of engagement and Millennials music consumption. The intent of this quantitative study is to discover the consuming and purchasing habits amongst generations in comparison to Millennial