Consumers' perception on adoption of improved cookstoves: a case of Kilimanjaro region, Tanzania

Journal of Continuing Education and Extension, 2014; 5 (2): 722-736This study was conducted in Kilimanjaro Region to examine consumers' perceptions on adoption of Improved Cookstove (ICS) involving 294 households. The results recorded low prominence of positive perceptions among respondents on ICS relative to traditional stoves. Despite several positive attributes of ICS, the study observed that the majority of non-adopters considered positive attributes to be less important in making a decision to adopt the technology, while negative attributes were considered important in guiding decisions not to reject adoption of ICS. Consistently, the study recorded high association between high adoption levels and the relative advantages and adoption of ICS while the non-adopters weighed on the negative attributes to make their decision. This suggests that promoters of ICS should focus on end users, launching awareness campaigns to understand and address factors perceived by end users to be disadvantages of using ICS. The ICS designers and promoters should capture values of end users and incorporate them in their designs when developing technologies and innovations to foster higher adoption rates