Development of aquaculture practitioner’s business skills to enhance income sustainability

The Eastern Cape Province is endowed with numerous aquatic resources with aquaculture potential. Farmers in suitable areas across the province are turning to fish farming as a way of producing high quality food, either for their families or for the market, and as a way of earning extra income. This research study therefore sought to examine the business management skills of the current aquaculture practitioners in the province as to enhance them. Literature reviewed showed that various business management skills that an aquaculture practitioner is required to have in order to enhance income sustainability. The business management that seemed to be of importance in enhancing income generation were identified, and those included, marketing management skills, financial management skills, operations management skills, and supporting skills which include, computer skills, technical skills , negotiation and time management skills. The study employed descriptive survey design and stratified sampling design was used in order to select a sample size of 55 respondents. The study adopted online survey questionnaires as instruments of data collection. Quantitative research approach then took place from chapter three in the empirical data collection, analysis and interpretation. Data collection tool was the constructed using the developed theoretical framework to determine the perception about the level of business management skills of aquaculture practitioners. Data was then collected using an online survey because it was seen as convenient and time saving to the researcher. The collected data was the recorded, organised and cleaned. The necessary statistical calculations which include; Pearson r counts, mean, mode, median, standard deviations, percentiles, chi-square, Spearman rank and percentages were performed. These statistical analyses were used to describe and interpreted the data. The findings indicate that the most aquaculture practitioners are the middle aged people from the age group 45 to 50 years. The results also show that the present aquaculture practitioners marketing management skills are still not considered in the aquaculture business because in the aquaculture industry there is currently less advertising as the demand for the products surpasses the production. The marketing management skills elements that appeared to be low negative include, considering the needs of the market, identifying target market, working out marketing strategy and finding ways to do better that the competition. The findings also indicate that the respondents also seem not to be confident about applying their personal life skill like time management and negotiation skills. The majority the respondents have on average had received education training in Honours/B.Tech Degree qualification. More of the respondents had on average worked more than 11 years. The abalone industry aquaculture sub-sector seems to be the most dominating sub sector