Arranging Advertisement as a Communication Media of Society towards the Enhancement of Urban Visual Quality

Advertisement plays a role to create an effective communication among societies and urban environment. In the very dynamic era of Yogyakarta society today, advertisement undeniably has been becoming one of the essential components in modern urban landscape. However, inaccuracy of advertisement design conversely can emerge inconvenience and interruption for society. Again it can also lead to the decline of the urban visual quality. In this paper, a study on advertisement regulation in Yogyakarta is conducted using a descriptive-qualitative approach based on the analysis on the communication aspect and spatial aspect. The results are used in recommending for the advertisement regulation based on three criteria: aesthetics, ethics, and safety. Aesthetics is in consideration of cultural values suitable in Yogyakarta and visual consideration. Meanwhile, ethics and safety are in accordance with Government Regulation