Hubungan Karakteristik Petani dengan Jasa Pelayanan dan Efektivitas Komunikasi Klinik Agribisnis di Prima Tani Leuwi Sadeng Kabupaten Bogor

The objectives of research are: (1) to know about the communication process in Agribusiness Clinic\u27s service, (2) toanalyze the level of Agribusiness Clinic communication effectiveness, (3) to analyze relationship between farmer\u27scharacteristics with communication process in Agribusiness Clinic\u27s service and (4) to analyze relationship betweenfarmer\u27s characteristics and communication process in Agribusiness Clinic\u27s service with Agribusiness Clinic andcommunication effectiveness. This research designed as the description correlation and analyzed by rank Spearmanstatistical test. The research results showed: (1) the communication process in Agribusiness Clinic\u27s service consistof consultancy/service, discussion, technical construction, printed media and location in farmer\u27s good perception,(2) communication in Agribusiness Clinic is effective because can be transmission relevant information andsatisfying of member, (3) some individual characteristics have a significant and high significant correlation witheffectiveness of communication are: formal education, level of cosmopolite and non formal education except agenegatively, (4) the formal education has a significant correlation with level of transmission relevant information, thenon formal education and level of cosmopolite has a high significant correlation with satisfying of member, exceptage negatively with Agribusiness communication effectiveness. Agribusiness Clinic\u27s Service is in good category onlyon printed media have a significant correlation with level of transmission relevant information and high significantcorrelation with satisfying of member, while the location has a high significant only with satisfying of member. Basedon the results of the research that communication with printed media is better than interpersonal communication atPrima Tani in Leuwi Sadeng Sub district, Bogor