ANALISIS PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA BEAT (Survei Pada Mahasiswa Universitas Negeri Jakarta)

NOVIAN AMAD SAPUTRA. 2009. Analysis The Impact of Sales Promotion To Purchase Decision Honda Beat Motorcycle (Survey Student in The State University of Jakarta). DIII Marketing Management Study Program. Departement of Management. Faculty of Economics. Satate University of Jakarta. Scientific work aims to determine how the analysis the impact of sales promotions to purchase decisions Honda Beat (user data survey Honda Beat motorcycle at State University of Jakarta). The method used in this study is a descriptive analysis using data gathered through a literature study, observation and questionnaires. Types of scales used are Likert scale. The sampling technique used by random sampling. In this study the authors used qualitative data analysis techniques and quantitative regression. From the results of this scientific work can be concluded that the existence of a positive relationship between sales promotion with the purchase decision Honda Beat of 0.451, and the influence of sales promotion conducted to explain the purchase decision of 20.3% with a significance level of 5% (a = 5% ). The regression equation is Ŷ = 11,440 + 1,78 X