ANALISIS KUALITAS PELAYANAN PADA RESTORAN PECEL LELE LELA CABANG RAWAMANGUN

MUHAMMAD HANIF DRAJAT 2014. 8223118198. ANALYSIS OF THE QUALITY OF SERVICE AT RESTAURANT PECEL LELE LELA BRANCH RAWAMANGUN. Marketing Management DIII Study Program, Major Management, Economic Faculty,Universitas of State Jakarta. The purpose of writing this paper is to find out how consumer response is related to the quality of service at Restaurant Pecel Lele Lela Branch Rawamangun. The increasingly tight competition among many similar efforts, whether just starting out or already more historically known by consumers, requires that managers of restaurant Pecel Lele Lela can see and take advantage of opportunities that exist. Quality of service is the main thing that should be noted by the maintainer is working to satisfy customers and facing competition in order to survive in a competitive market. In the variable quality of service there are five dimensions to corroborate, that the writer and the reader can see how the quality of service rendered by the employee As Pecel Lele Lela branch Rawamangun. The five dimensions are, Tangible (direct evidence), Reliability (reliability), Responsiveness (Responsiveness), Assurance (Assurance), Emphaty (Empathy). The fifth dimension from the above, the authors make the indicators in a questionnaire that must be responded to by the respondents, there is some perceived negative consumer response, it is becoming critical to the management in improving the quality of service