PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE PADA MAHASISWA FE UNJ ANGKATAN 2012

Putri Patuan Rabby LG. 2012. 8223128301.Brand Image of the decision the purchase of OPPO Smartphone on student economics faculty of Jakarta State University (UNJ). The study program D3 Marketing Management. The Management. The Economics Fakulty. Jakarta State University. Scientific work is to know about the influence of brand image OPPO Smartphone of the decision. Methods used in this research is the decriptive analysis with data collection method through the questionnaire and the study of literature. From the results of scientific work this can be seen that it can affect the image of a decision to buy OPPO Smartphone in student economics faculty at UNJ the coming 2012