PENGARUH NILAI DAN SIKAP TERHADAP NIAT MENGUNJUNGI PULAU KOMODO DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING (SURVEY PADA KARYAWAN DI KAWASAN SUDIRMAN JAKARTA PUSAT)

Jadul Maula, 2017; The Effect of Value and Attitude toward Visit Intention to Komodo Island with Motivation as intervening (Survey on Employees in Sudirman Zone Central Jakarta). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Usep Suhud, M.Si, Ph.D, Dra Basrah Saidani, M.Si. The purpose of this research are: 1) To determine whether value affect positifely to visit intention to Komodo Island. 2) To determine whether attitude affect positifely to visit intention to Komodo Island. 3) To determine whether value affect positifely to motivation. 4) To determine whether value affect positifely to motivation. 5) To determine whether motivation affect positifely tovisit intention to Komodo Island. In order to collecting data, this study using survey with questionnaire as it‟s instrument. Object of this study is 300 respondents ever or never visiting Komodo Island. To analyze and process the data, this study use Amos version 22 and SPSS version 24. The result shows that the value have positive effect on the intention of visiting, the attitude have positive effect on the intention of visiting, the value have positive effect to motivation, the attitude of positive influence to motivation and motivation have positive effect on the intention of visiting. Keywords: Value, Attitude, Motivation, Visit Intention, Tourism, Komodo Island