PENGARUH CONSUMER ATTITUDE, CONSUMER VALUE, DAN SUBJECTIVE NORMS TERHADAP VISIT INTENTION SITUS MEGALITIK GUNUNG PADANG DENGAN CONSUMER MOTIVATION SEBAGAI INTERVENING (SURVEY PADA KARYAWAN DI JALAN JENDERAL SUDIRMAN JAKARTA)

Irvan Yuda Pradipta, 2017; The Impact of Consumer Attitude, Consumer Value, and Subjective Norms toward Visit Intention with Consumer Motivation as Intervening (Survey to Employee at Jalan Sudirman, Central Jakarta). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Usep Suhud, M.Si. Ph.D and Dra. Basrah Saidani, M.Si. The purpose of this research are to determine whether consumer attitude affects to consumer motivation, consumer value affects consumer motivation, subjective norms affects consumer motivation, consumer motivation affects visit intention, consumer attitude affects visit intention, consumer value affects visit intention, and subjective norms affects visit intention. In order to collecting data, this study using survey with questionnaire as it’s instrument. The sample of this study are 350 respondents who work at Jl. Sudirman, Central Jakarta. To analyze and process the data, this study using SPSS ver.24, and AMOS ver.22. The results of this study are, consumer attitude and subjective norms are positively affects consumer motivation and visit intention. Consumer motivation positively affects visit intention. However, consumer value are didn’t affects consumer motivation, but positively affects visit intention. Keywords: Consumer Attitude, Consumer Value, Subjective Norms, Consumer Motivation, Visit Intention, Tourism, Situs Gunung Padang