ANALISIS PENGARUH TARIF TERHADAP KEPUTUSAN PEMBELIAN JASA TRANSPORTASI OJEK ONLINE GO-JEK

The Impact of Fare Toward Buying Decision of Online Taxibike Service Go-jek. (Marketing Diploma Study Program. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine if the price has a significant effect on buying decision. The methods which were used within the data collection are literature review, observation, and questionnaire. The technique of data analysis is descriptive analysis, the data that has been collected be processed and then processed tabulation presented. From the research, get 0,72. It provesthat the relationship or correlation between the fare and buying decision are very strong, significant, and direction. Keywords: Fare, Buying Decision