ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK CICIL EMAS PT BANK SYARIAH MANDIRI KC. TANJUNG PRIOK

Scientific work of Analysis Of Promotion Influence On Product Purchase Decision For Gold Installment PT Bank Syariah Mandiri Kc.Tanjung Priok. Study Program DIII Marketing Management, Faculty of Economics, University State of Jakarta. This scientific work it is about the promotion of products installment gold used by PT Bank Syariah Mandiri KC. Tanjung Priok and customers' purchasing decisions on products installment gold. The method used in this research is descriptive analysis with data collection methods through literature and surveys. And techniques for gathering data using questionnaires. From the results of the by writing can be seen that PT Bank Syariah Mandiri KC. Tanjung Priok using a wide range of promotions such as advertising in printed and electronic media, sales promotion by means of presentations, public relations and publicity are used publications to introduce products, personal sales come directly to prospective customers and direct marketing to the marketing side of the market place like the mall and others to offer products installment gold. The promotions of various kinds can influence consumers to product purchasing decisions. To know how major using coefficient, determination and D = r x 100 % it can be seen with r = 0,68 2= 0,4624 so 0,4624 x 100 % = 46,24 % .It means promotion affect the purchase of 46,24 % and 53,76 % in stir by other factors , for example the price , the quality of service , the quality products and other .And significant under 0,05 The Key Word: Promotion and Purchase Decision