PENGARUH KUALITAS PELAYANAN DAN PERSEPSI MANFAAT KOPERASI TERHADAP PARTISIPASI ANGGOTA KOPERASI PEDAGANG PASAR (KOPPAS) KECAMATAN PASAR MINGGU, JAKARTA SELATAN

ABSTRACT HERMANSYAH. The Iinfluence of Service Quality and The Perception of Cooperative`s Benefit To The Participation Of Member of Koperasi Pedagang Pasar (KOPPAS) in Distric of Pasar Minggu, South of Jakarta. Faculty of Economics, State University of Jakarta, 2014. . This study aims to determine how much the influence of service quality and perception of cooperative`s benefit to the participation of member of Koperasi Pedagang Pasar (KOPPAS) in Distric of Pasar Minggu, South of Jakarta. The method of study used survei method with correlation approach. Study population are members of cooperative as many as 278 people. Then taken 69 members as sample. All of variables of this study are revealed have normal distribution and assumes linierity. Multiple linierity regression equation obtained . Simultaneous regression coefficient test (test F) showed that there is influence simultaneously between variable of service quality (X1) and perception of benefit (X2) of cooperative to the participation of cooperative members (Y) by seeing the decision criteria F count 18,540 > F table 3,316. while the partial regression coefficient test (t Test) showed that each of independent variables has the influence to the dependent variables. That can be seen in the decision criteria each variable where t count service quality variabel (X1) amounts 2,212 and the cooperative is benefit perception amounts 3,761 > t table which amount to 1,997. Determination coefficient test showed that the participation of member Koperasi Pedagang Pasar (KOPPAS) simultaneously influence by quality service variable and the perception of cooperative is benefit that can be seen in the value of determination that amounts to 0,360 or 36% the percentage of influences of both independent variables, while the remaining percentage is influenced by other factors. From the above study, it can give the result that there are the influence of service quality and the perception of cooperative is benefit to the participation of members of Koperasi Pedagang Pasar (KOPPAS) in District of Pasar Minggu, South of Jakarta