ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA FAKULTAS EKONOMI MENJADI ANGGOTA KOPERASI MAHASISWA ( KOPMA ) UNIVERSITAS NEGERI JAKARTA

ABSTRACT ALIT UMMAYAH. Analysis Of Factors Affecting The Interest Of Student Economics Faculty To Become A Member Students Cooperative State University Of Jakarta (UNJ). Concentration in Cooperative Economics Education. Study Program of Economics Education. Department of Economics and Administration. Faculty of Economics. State University Of Jakarta. 2015. This research conducted to examine the influence image of student cooperative, knowledge about cooperative and quality of service toward the interest become a member of Student Cooperative UNJ in student of Economic Faculty. This research held on April until June 2015 at Faculty of Economics, State University of Jakarta. This research used the ex post facto method. Questionnaire and test are research technique. This study population is students of the Faculty of Economics, State University of Jakarta. Random sampling using proportionally by 10%. The data analysis technique used is multiple linear regression. Based on the results of data analysis showed that: 1) There is a positive influence on the image of the student cooperative to interest in becoming a member of the student Cooperative based acquisition t count > t table (2.263 > 1.997). 2) There is a positive and significant impact on the knowledge of cooperative to interest in becoming a member of the student Cooperative based acquisition t count > t table (3.556 > 1.997). 3) There is a positive and significant impact on the service quality to interest in becoming a member of the student Cooperative based acquisition t count > t table (3,544 > 1,997). 4) There is a significant positive influence on the image of the student Cooperative, knowledge of the cooperative, and the quality of service to interest in becoming a member of the student Cooperative based acquisition Fcount > F table (16.98 > 2.744). 5) Contribution influence the image of the student cooperative, knowledge of cooperative and the quality of service to interest become a member of the student Cooperative at 43.6% and the remaining 56.4% is influenced by other factors. Keyword : Interest to Become a Member of Student Cooperative, Image of Student Cooperative, Knowledge of Cooperative, Quality of Servic