PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PRODUK INDOMIE (Studi Kasus Pada Masyarakat di Sungai Bambu, Tanjung Priok,Jakarta)

Maulana Ishak, 2017, 8223145319, title of the research “The Influence Of Brand Trust On Loyalty Brand Indomie Product (A case study socienty in Sungai Bambu, Tanjung Priok, Jakarta)”. DIII Marketing Study Program. Faculty of Economics. State University of Jakarta. This research is analyze the influence of brand trust to brand loyalty Indomie product. The data which is used in this research is primary data, collected from spreading one hundred questionnaires to Indomie’s consumers. This research usenon-probability sampling and linier regression analysis in cultivating data. From the result of this research, known that brand trust influence to brand loyalty. Which is showing by value of R Square is 0.673 (67,3%), while 0.327 (32,7%) is influence by other factors. In this research, also known that brand trust have most positive and significant influence to brand loyalty. Thus, the result of the research is relevant and at the same time supports the theory of brand loyalty. Keyword: Brand Trust, Brand Loyalty, and Regression Analysis