PERANAN NORMA SUBJEKTIF, SIKAP, DAN MOTIVASI DALAM MEMPENGARUHI NIAT MENGUNJUNGI KEMBALI KE KAWASAN WISATA KOTA TUA DI JAKARTA

KENTI ASTUTI, THE ROLE OF SUBJECTIVE NORM, ATTITUDE, AND MOTIVATION IN INFLUENCING THE VISIT OF VISITING TO THE OLD TOWN TOURISM IN JAKARTA. Thesis, Jakarta: Study Program of Commerce Education, Departement of Economic and Administration, Faculty of Economic, Universitas Negeri Jakarta. This study aims to obtain information and knowledge based on valid or valid, true and reliable data or facts about the role of subjective norms, attitudes and motivations in influencing the intention of visiting back to Kota Tua Wisata Area in Jakarta. This research was conducted for six months from January to June 2017. The research method used is survey method with questionnaire technique. The sampling technique used is the technique of Convenience Sampling. Data collected as many as 240 respondents visitors Old Town Jakarta. The resulting regression equation is Ŷ = 31.264 + 0.685X1 for subjective variable variable, Ŷ = 33,908 + 0.705X2 for attitude variable, Ŷ = 31,685 + 0.705X3 for motivation variable. Test requirements analysis is the normality test by using Kolmogorov Smirnov Test with the test results can be known Asymp value. Sig intention to re-visit the Old City of Jakarta (Y) of 0.071, Asymp value. Sig of subjective norm (X1) of 0.229, Asymp value. Sig attitude of 0.061 and Asymp value. Sig. Motivation of 0.090. Because the data has a significance greater than 0.05 then the data is inferred normal distribution. Classic assumption test using multicollinearity test and heteroscedasticity test showed that there is no problem multicollinearity and heteroscedasticity, so it can be said that a good and ideal regression equation can be fulfilled. Then t test and tcount11,975>ttable 1,96 for subjective norm (X1)hence can be concluded result of t test of subjective norm there is positive and significant influence to intention to revisit (Y), tcount11,350>ttable 1,96 for attitude (X2)hence can be concluded result of t test of attitude there is positive and significant influence to intention to revisit (Y), and tcount11,537>ttable 1,96 for motivation (X3)hence can be concluded result of t test of motivation there is positive and significant influence to intention to revisit (Y). Thus, it can be concluded the result of t test calculation is positive and significant. Coefficient of determination obtained by 37,6% for subjective norm, 35,1% for attitude and 35,9% for motivation, this shows variable intention to revisit old city of Jakarta determined by subjective norm, attitude and motivation on things that have been determined