HUBUNGAN ANTARA SUASANA TOKO DENGAN PEMBELIAN IMPULSIF 7ELEVEN JALAN PEMUDA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA

PRICILIA SORAYA, The Correlation Between Store Atmosphere With Impulse Buying 7Eleven Pemuda Street Of Commerce Education Students At State University Of Jakarta. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. This study aimed to obtain the right data (authentic, true,valid) and trustworthy (reliable). The research was conducted at the Study Program Of Commerce Education, Departement Of Economics and Administration, Faculty Of Ecomics, State University Of Jakarta, for five months from February 2015 until June 2015. The research method used is survey method with the correlational approach. The population in this research is the students of commerce education, the faculty of ecomomics, State University of Jakarta, while the population of inaccessibility is the student year 2012 and 2013 as many as 50 people taken with proportional. The sampel used by is 44 people. The sampling technique used in this study is simple random sampling. The resulting regression equation is Ŷ = 13,39 + 0,79 X. Test requirement analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0700, while the Ltable for n = 44 at 0,05 significant level is 0,1336. Because the Lcount < Ltable then an error estimated of Y on X is normally distributed. Testing linearity of regression produces Fcount < Ftable is 0,92 < 2,08, so it is concluded that the linear equation regression. Hypothesis testing form test significance regression produces Fcount > Ftable which 59,86 > 4,07, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,767, then performed the test significance correlation coefficient using the t test and the resulting tcount > ttable, tcount= 7,737 and t table = 1,68. It can be concluded that the store atmosphere positive correlation and significantly influenced impulse buying. The coefficient of determination obtain for is 58,8%, which shows that 58,8% of the variation of impulse buying is determined by the store atmosphere