ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN TEKNOLOGI OJEK ONLINE DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL

Abstract The purpose of this research is to examine factorsacceptance and usage behaviour ofmotorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents frommotorcycle online user. Questionnaire survey was conducted in South tangerang,Indonesia.The quantitative research methode was used with convenience method of sampling. The results of this study show that 1) the perceived ease of use positively and significantly related to perceptions of benefits 2) Perception ofusefulnessdoes not affect the intention of use 3) Factors perceived ease of use positively and significantly to the intention of use 4) Attitude toward doesnot affect the intention behaviour5) The facilitating condition have a significant positive correlation to usage behavior6) Intention Behaviour of motorcycles online does not affect the usage behavior. It isexpected this study as a reference for companies associated with online technologies