HUBUNGAN ANTARA CITRA MEREK (BRAND IMAGE) DENGAN KEPUASAN PELANGGAN LAPTOP ACER PADA WARGA RW 010 KELURAHAN MEKARJAYA KECAMATAN SUKMAJAYA DI DEPOK

DIO MAHA MERU, The Correlation Between Brand Image With Customer Satisfaction of Acer user On RW 010 Residents Kelurahan Mekarjaya Kecamatan Sukmajaya, Depok II Tengah. Studies Program Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2012. The research was conducted at RW 010 Residents Kelurahan Mekarjaya Kecamatan Sukmajaya, Depok II Tengah, for four months from March 2012 until June 2012. The research method used is survey method with the correlational approach. The population in this study are Residents of RW 010 Residents Kelurahan Mekarjaya Kecamatan Sukmajaya, Depok II Tengah, where as The possible populations were Residents of RT 001 who used Acer. The technique which is used in gathering the sample was simple random sampling about 55 residents. To capture data from these two variables are used questionnaire Likert scale models for Brand Image (variable X) and Customer satisfaction (Variable Y). Before the instrument is used tested the validity for both variables. For variable X, from 36 points statement after statement validated there are 5 points that drop invalid, while meeting the criteria or a valid statement consists of 31 points. For variable Y, From 39 points statement after statement validated contained 4 points that drop invalid, while meeting the criteria or invalid items comprised 35 statements. Reliability calculation of both variables using Cronbach alpha formula. The results of the X variable reliability of 0.907 and the reliability of variable Y at 0.942. These results prove that the instrument is reliable. The resulting regression equation is Ŷ = 82,58 + 0.41 X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0923, while the Ltable for n = 55 at 0.05 significant level is 0.1195. Because the Lcount Ftable, which is 10,65> 4.02, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,409, then performed the test significance correlation coefficient using the t test and the resulting tcount = 3,26 and Ttable = 1,67. It can be concluded that the correlation coefficient rxy = 0409 is significant. The coefficient of determination obtained for 16,73% which shows that 16,73% of the variation of customer satisfaction is determined by the brand image