Business Model Innovation - the solution for EV producers : A qualitative study on Business Model Innovation in the context of Electric Vehicles int he Nordics

Electric Vehicles are a growing trend globally and are currently disrupting the conventional automotive industry, therefore firms in the sector need new business models around their new value propositions. The concept of business model innovation presents an interesting point of view towards the challenges those firms face and provide possible solutions for them. The literature on this relatively new topic is scarce and needs more cumulative empirical research. We engage in a multiple-case study and explore how entrepreneurial and incumbent electric vehicle companies in the Nordics use BMI to overcome their biggest challenges and advance the development of the sector. With our findings, we provide an insight of some of the newest advancements in the EV technology, investigate what are the key antecedents, moderators, and outcomes of the BMI process for the researched companies and build on the existing literature on the topic. Finally, practitioners can gain a better understanding of the concepts of BM and BMI process and their importance for surviving in the dynamic electric vehicle market