Following the ups-and-downs of the selection of the digital TV standard, in the second half of 2009 Argentina decided to take the same path as Brazil, and adopted the Japanese-Brazilian standard. Since then concrete policies and actions have been introduced to implement Digital Terrestrial Television (DTT). Three years into the process, it is possible to put this into perspective and analyse the virtues and deficiencies of DTT deployment in Argentina. This article is intended to focus on the public policies introduced by the Argentine State both in the deployment of the necessary infrastructure and in the stimulus to content production. What is special about the Argentine case is the leading role of the State.Fil: Mastrini, Guillermo Néstor...