Den politiska budbäraren : Medias personifiering i en digital värld?

When the elections are getting closer, media starts to reports more frequently aboutpolitical parties, leaders and issues to enlighten the public. But the media changes just as time changes as well. Framing and entertainment/ advertising tends to be more common in political media in our time. Studies in media globalization and researches from the newest election in USA shows that the political media has become more personalized, which, according to some hasan effect on the public’s attitude or belief towards politics and leaders. In that very situation, I got interested in finding out if and how the political communication with personalization vs. party-orientated as leading question, has changed in Sweden and USA from the beginning of the millennium to 2016. As help, framing has been used to find entertainment, personalization and party-oriented terms in 200 news articles. The findings and conclusions are as following; the political medias have changed to a new agenda, with framing and entertainment setting political news in a new light and perspective.