Customers loyalty behavioral factors at service provider : case study at Indahreka Perabot & Kabinet

Nowadays, the services offered by the company are crucial and very important to the customer. Good service and service quality are very important to get loyalties of the customers continue to use the services offered by companies to their liking. Customers are an important asset for all companies to continue their business. Customers are loyal to the services offered by a company can be assessed by a number of factors. Among the factors is the quality of service, reliability and customer satisfaction, the location of a company and the value perceived by the customer. The furniture company is the company that researcher choose to do this research. Nowadays, many furniture companies are dominance by Chinese People Company. So, the researcher choose this company because this company owner by Malay people. Not many Malay people can maintain in business nowadays. The main objective of this study was to identify the behavior factors directed toward a dominant lead customer loyalty. In addition, this studies also to identify the relationship between the factors of behavior and customer loyalty. This study will focus on the member customers using the services offered by Indahreka Perabot & Kabinet in Kuantan