Overcoming Business Obstacles: A Case Study of Young Entrepreneurs in Malang

Choosing entrepreneurship as a career at a young age is influenced by personality, demography and environment. This research attempts to fnd out how these factors help young entrepreneurs realise their business ideas and the obstacles they have to overcome to evolve their business. The methods employed in this study are in-depth interviews and observation of selected respondents. Findings show that being an entrepreneur is highly influenced by awareness and by proft motives. The awareness was from reading and a desire to be innovative that have inspired young entrepreneurs to exploit business opportunities. Business obstacles are due to licensing diffculties and lack of parental support