Proposal of the Marketing Mix of the Food Company

The aim of the Bachelor thesis „Proposal of the Marketing Mix of the food Company“ is an analysis present marketing mix and provision of proposal for creating a new one. This thesis is divided into three main chapters. In the first of these chapters are processed theoretical background of marketing and individual components of the marketing mix. The next chapter containts general informations about Hamé s.r.o., which is a leading Czech food company and also containts processing of necessary analyzes. Based these analyzes, in the last of these chapters are designed recommendation for improvement problematic areas of marketing mix