If we consider the field of argumentation studies, we notice that many approaches consider argumentation in a pragmatic manner and define it as a verbal activity oriented towards the realization of a goal. The idea that subtends—in an explicit or implicit way—most of these approaches is that argumentation fundamentally aims to produce an effect upon an addressee, and that this effect consists in a change of attitude with respect to a viewpoint: argumentation theories inevitably confront the issue of persuasion. In this article, I defend, on the contrary, the hypothesis that it is not necessary to have recourse to the notion of persuasion, nor even to speak of an attempt to provoke a change of attitude in the addressee, in order to develop a...