Add to ORKGAbstract: The study investigates the extent to which the relationship commitment by customers of road transport service providers is influenced by trust, communication, shared values and the attractiveness of alternatives. In turn, the influence of the extent of their commitment towards future loyalty is determined. Design/methodology/approach – An explanatory research design was followed and data was collected from road transport service provider customers using self-administered questionnaires. A total of 120 responses were suitable for analysis. Multiple regression analysis as well as the one-way analysis of variance (ANOVA) technique was used to analyse the results and to uncover the interrelationships between constructs..
It is not surprising that service providers are increasingly attempting to establish customer loyalt...
Customer Loyalty (CL) is largely determined by the amount of relationship benefit and commitment ass...
Background: A relationship marketing approach to the management of business relationships can enhanc...
M.Com. (Business Management)Abstract: Success for the road transport industry in South Africa with r...
The purpose of the study is to investigate customer relationship management (CRM) and its influence ...
The basic aim of this study is to unfold the emerging importance of relationship marketing in the pr...
The study addressed a phenomenon that has become common marketing practice, customer loyalty program...
While relationship building and management, or what has been labelled relationship marketing is an o...
In order to maximize business profit and general performance of the business, it is critical to keep...
Customer's ever increasing bargaining power makes it particularly important that practitioners and r...
Purpose - To examine the impact of relationship marketing strategy on customer loyalty. Design/me...
Abstract: The purpose of this study was to validate the proposition that in a business buyersupplier...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
The primary objective of the study was to investigate the influence of trust, commitment, two-way co...
[[abstract]]Tour buses play a vital role in the tourism industry. Moreover, the key to sustainable d...
It is not surprising that service providers are increasingly attempting to establish customer loyalt...
Customer Loyalty (CL) is largely determined by the amount of relationship benefit and commitment ass...
Background: A relationship marketing approach to the management of business relationships can enhanc...
M.Com. (Business Management)Abstract: Success for the road transport industry in South Africa with r...
The purpose of the study is to investigate customer relationship management (CRM) and its influence ...
The basic aim of this study is to unfold the emerging importance of relationship marketing in the pr...
The study addressed a phenomenon that has become common marketing practice, customer loyalty program...
While relationship building and management, or what has been labelled relationship marketing is an o...
In order to maximize business profit and general performance of the business, it is critical to keep...
Customer's ever increasing bargaining power makes it particularly important that practitioners and r...
Purpose - To examine the impact of relationship marketing strategy on customer loyalty. Design/me...
Abstract: The purpose of this study was to validate the proposition that in a business buyersupplier...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
The primary objective of the study was to investigate the influence of trust, commitment, two-way co...
[[abstract]]Tour buses play a vital role in the tourism industry. Moreover, the key to sustainable d...
It is not surprising that service providers are increasingly attempting to establish customer loyalt...
Customer Loyalty (CL) is largely determined by the amount of relationship benefit and commitment ass...
Background: A relationship marketing approach to the management of business relationships can enhanc...