This paper addresses a long-standing debate concerning the derivation of de se construals. One camp holds that there is a dedicated mechanism of ‘de se binding’, which results in a de se pronoun being interpreted as a variable ranging over the doxastic alternatives of the attitude holder (e.g. Chierchia 1990). Another treats de se as a special case of de re under the acquaintance relation of identity (e.g. Lewis 1979, Reinhart 1990). This debate is premised on the assumption that the two different routes to de se result in identical truth conditions. I argue that this assumption is incorrect for a class of cases that can be delineated in a principled fashion — counterfactual attitude reports involving counter-identity, such as Ivanka imagin...