Topics
mobile appWork
This paper provides an empirical perspective into the outcomes of positive customer attitudes towards m-commerce applications. Through undertaking a longitudinal study over a period of 12 months, the effects of positive customer attitudes towards fashion retailers’ m-commerce applications are established. Previous research outlines some of the determinants of mobile app retention; this study subsequently provides retail brands an understanding on the return on investment with regard to m-commerce applications. The results illustrate that over time, positive attitude towards the m-commerce application results in increased purchase intention through the app, positive attitudes and loyalty towards the bran
Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of ...
Mobile apps have become massively more important in the retail sector in recent years. A central cha...
This paper examines the variables influencing a consumer's satisfaction and continuous use of a mult...
This paper provides an empirical perspective into the antecedents and outcomes of consumer attitudes...
Through undertaking a longitudinal study with 474 consumers over a 12-month period and conducting st...
This paper examines the customer experience in relation to retailers’ m-commerce mobile applications...
AbstractToday, mobile phones are no longer devices for one-to-one communication through voice and te...
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps ...
Mobile shopping is gaining increased attention in the mobile commerce research area. Trends show an ...
Mobile apps have become a game changer in retail business. Consumers can shop anything through their...
With the increasing use of handheld digital devices for shopping, retailers are trying to effectivel...
This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobil...
Retailer mobile applications are one of the principal retail purchase and information search channel...
This paper examines the customer experience in relation to high street retailers’ m-commerce mobile ...
Purpose This paper studies the effects of retailer app use on perceived shopping value and loyalty t...
Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of ...
Mobile apps have become massively more important in the retail sector in recent years. A central cha...
This paper examines the variables influencing a consumer's satisfaction and continuous use of a mult...
This paper provides an empirical perspective into the antecedents and outcomes of consumer attitudes...
Through undertaking a longitudinal study with 474 consumers over a 12-month period and conducting st...
This paper examines the customer experience in relation to retailers’ m-commerce mobile applications...
AbstractToday, mobile phones are no longer devices for one-to-one communication through voice and te...
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps ...
Mobile shopping is gaining increased attention in the mobile commerce research area. Trends show an ...
Mobile apps have become a game changer in retail business. Consumers can shop anything through their...
With the increasing use of handheld digital devices for shopping, retailers are trying to effectivel...
This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobil...
Retailer mobile applications are one of the principal retail purchase and information search channel...
This paper examines the customer experience in relation to high street retailers’ m-commerce mobile ...
Purpose This paper studies the effects of retailer app use on perceived shopping value and loyalty t...
Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of ...
Mobile apps have become massively more important in the retail sector in recent years. A central cha...
This paper examines the variables influencing a consumer's satisfaction and continuous use of a mult...
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