Awareness, values and attitudes of user generated content website users and non-users towards privacy in Germany : a quantitative study

This document presents the German results of a study undertaken as part of the CONSENT project. Analyses and results are based on an online survey regarding the awareness, values and attitudes of user generated content (UGC) website users towards privacy. The questionnaire consisted of 75 questions and was available online in several European languages, including German, between July and December 2011. The German sample consists of 756 respondents (8.7% of the total sample), of which 54.5% male and 45.5% female, with an average age of 29 and 56.5% tertiary education. With 89% UGC users (total sample 90%), 10.90 mean years of internet usage (total sample 10.67) and 95.2% using the internet at home every day or almost every day (total sample 93%), it is a considered a sample of predominantly experienced internet users.CONSENT Consumer Sentiment regarding privacy on user generated content (UGC) services in the digital economy (G.A. 244643). The project was co-financed by the European Union within the Seventh Framework Programme (2007-2013).peer-reviewe