Add to ORKGThe aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research includes an empirical study on the motivations of Chinese consumers investigating their preferences of Chinese- over foreign brands. While the discipline of brand management has a relatively short tradition in Chinese boardrooms, the outcomes of Chinese consumer preferences towards their favorite brands are both revealing and unexpected. The paper will conclude with the formulation of four Chinese branding trends that are likely to shape the Ch...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
The Chinese firms are producing a major part of the world’s manufactured goods and China is current...
The purpose of this paper was to empirically explore how Chinese private manufacturers make strategi...
Brand is the sum of all tangible and intangible attributes of a product and branding is the core par...
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to s...
This paper explores two fundamental aspects of branding in China. Firstly, how important is branding...
This study examines cultural factors influencing brand building strategies in the Chinese market. O...
This study examines the Chinese consumers perceptions on local and global brands in the Household wh...
Competitions are the essence of market economy, and also its driving force.The purely competitions i...
This study provides a comparative analysis of the branding environment of Taiwan and China. The obje...
Thirty years after the beginning of reforms, China continues to be a magnet for multinational corpor...
The main contributions of the article include (a) the identification of different modes of brand dev...
The increasing importance of branding has brought about much academic interest since the early 1980s...
<p>Abstract copyright data collection owner.</p>Previous research on China's industrialisation has t...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
The Chinese firms are producing a major part of the world’s manufactured goods and China is current...
The purpose of this paper was to empirically explore how Chinese private manufacturers make strategi...
Brand is the sum of all tangible and intangible attributes of a product and branding is the core par...
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to s...
This paper explores two fundamental aspects of branding in China. Firstly, how important is branding...
This study examines cultural factors influencing brand building strategies in the Chinese market. O...
This study examines the Chinese consumers perceptions on local and global brands in the Household wh...
Competitions are the essence of market economy, and also its driving force.The purely competitions i...
This study provides a comparative analysis of the branding environment of Taiwan and China. The obje...
Thirty years after the beginning of reforms, China continues to be a magnet for multinational corpor...
The main contributions of the article include (a) the identification of different modes of brand dev...
The increasing importance of branding has brought about much academic interest since the early 1980s...
<p>Abstract copyright data collection owner.</p>Previous research on China's industrialisation has t...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
In the eyes of many Western companies, the market in China is difficult to understand and highly unp...
The Chinese firms are producing a major part of the world’s manufactured goods and China is current...