Searching for partners in open innovation settings : how to overcome the constraints of local search

The search for partners in open innovation settings often consumes substantial time and managerial attention. Yet, organizations tend to get trapped in local search, which typically leads to collaboration with partners already known to them. To improve the search for partners, we develop a tool that exploits the power of state-of-the-art information technology. In a sample of 33 search queries conducted in six innovation intermediaries, we study differences between search without and with the use of our tool. These tests confirm the tool’s effectiveness and efficiency, and highlight the importance of searching with keywords that represent the core roles and activities of a firm, next to keywords referring to market and technology characteristics. Network visualization and semantic algorithms thus appear to facilitate the effort to identify distant partners. We also find that local partners are not that easy to find as commonly assumed