Existing standards use information of the residual voltage magnitude and duration to characterize voltage dips severity. In reality, these two-dimensions of voltage dips may not always indicate the actual impact on customers and the published indices can lead to misleading information. This paper describes a new approach of estimating the impact of voltage dips on aggregated customers and the correlation with several voltage dip parameters. The method uses information of active-powers of aggregated customers of each feeder connected to the primary substations of MV-networks to estimate the change in load or generation. To study the applicability of the methodology in utilities, a dataset of voltage dips monitored from six Dutch substations ...