A general framework for controlling time constrained NPD projects

Using recent empirical studies, we formulate a general framework of the hierarchical control processes needed for managing a new product development (NPD) project with a high technological uncertainty, under tight time constraints. Considering the project delivery time and resources as given, the project and its control are organized to solve the uncertainty in the new product specications through repeated internal adjustments and interactions with customers. Our framework integrates the uncertainty regarding both the market requirements and technological uncertainties. They lead to the addition/deletion of design tasks, and to a stochastic solving time of the design tasks. The paper contributes to the area of NPD work organization models, and to the development of management-related NPD project control concepts, both areas presenting research opportunities according to Brown, Eisenhardt (1995)