Add to ORKGThis article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and customers. Current standards, solutions and platforms available in the market and proposed by the scientific community (research, patents, etc.) are presented. A brief summary of the major trends in digital coupon processing is also presented. By resuming the state of the art in digital coupon processing, the article may be useful both for researchers and practitioners interested in the topic
Promotion via coupons is one of wide-spread marketing tools on Internet. But despite the growth of E...
This paper characterizes the optimal coupon strategy for a monopolistic manufacturer in the presence...
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount whe...
This paper describes a digital coupons management system that aims to dematerialize the couponing pr...
How to effectively distribute coupons digitally to consumers who may exercise them remains an enduri...
Promotion via coupons is one of wide-spread marketing tools on Internet. But despite the growth of E...
The purpose of this study is to develop a reliable and valid scale for measuring digital coupon rede...
Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NE...
Coupons are a marketing tool used to entice consumers to try a new brand or product in the hopes tha...
Digital media is evolving and challenging the implementation of corporate communication strategies ...
This paper contributes to the service marketing literature with a focus on deal-of-the-day (DoD) web...
Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty...
The coupon concept since its emergency in 1887 in US as marketing tool has gained lot of popularity ...
Coupons are among the most important promotional vehicles used today. Traditionally, coupons have be...
How to effectively distribute coupons digitally to consumers who may exercise them remains an enduri...
Promotion via coupons is one of wide-spread marketing tools on Internet. But despite the growth of E...
This paper characterizes the optimal coupon strategy for a monopolistic manufacturer in the presence...
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount whe...
This paper describes a digital coupons management system that aims to dematerialize the couponing pr...
How to effectively distribute coupons digitally to consumers who may exercise them remains an enduri...
Promotion via coupons is one of wide-spread marketing tools on Internet. But despite the growth of E...
The purpose of this study is to develop a reliable and valid scale for measuring digital coupon rede...
Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NE...
Coupons are a marketing tool used to entice consumers to try a new brand or product in the hopes tha...
Digital media is evolving and challenging the implementation of corporate communication strategies ...
This paper contributes to the service marketing literature with a focus on deal-of-the-day (DoD) web...
Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty...
The coupon concept since its emergency in 1887 in US as marketing tool has gained lot of popularity ...
Coupons are among the most important promotional vehicles used today. Traditionally, coupons have be...
How to effectively distribute coupons digitally to consumers who may exercise them remains an enduri...
Promotion via coupons is one of wide-spread marketing tools on Internet. But despite the growth of E...
This paper characterizes the optimal coupon strategy for a monopolistic manufacturer in the presence...
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount whe...