Problematic demography : representations of population ageing in the Swedish daily press

The ageing of populations has been a topic of discussion during the last few decades, but how is this subject represented in the media, and what images of old age are produced? In this article we present the results of a quantitative content analysis that investigates how the concept of population ageing has been represented in Swedish local and national daily news press between 1988 and 2009, and the old age positions that are offered in these representations. We also use discourse analysis in order to qualitatively examine the ways in which the concept of population ageing is articulated in these news press articles and the old age positions that are thereby constituted. The results show that the concept is constituted as a naturalised expert concept, and is primarily used in order to contextualise articles about future political and economical difficulties or even crises. By articulating population ageing with both political policies, political economy and older people’s (as a group) reported need for care and services, population ageing was constituted as a political economic concern rather than a problem for the aged individual