SUBSTANTIATION OF THE MANAGEMENT STRATEGY FOR TRADE ENTERPRISES ON THE BASIS OF THE DEVELOPMENT OF PERSONNEL’S INNOVATIVE POTENTIAL

The article specifies the concepts of the ‘strategy for the trade enterprise’, ‘management strategy for the trade enterprise’, ‘development strategy for the trade enterprise’; substantiates scientific regulations of forming the strategic management of the trade enterprise on the basis of the development of personnel’s innovative potential; gives definition of the concept of ‘strategic management of the trade enterprise on the basis of the development of personnel’s innovative potential